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All of us in the preparedness/survival industry have noticed reduced interest and sales in the past few months. Part of this could be attributed to the fact that major disasters are apparently not stirring up the fear factor like they used to. Are we getting used to fear?

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by Lisa Bedford
 
Last year I decided it was time to focus on my own health and fitness level, so I buckled down and lost 45 pounds.
 

Learn what to “Grab and Go” if a disaster occurs suddenly!

Previously, all my other dieting efforts had amounted to very little. I would get panicky about the size of my jeans or how I looked in the mirror, swear and pinkie-double-swear that I was going to lose weight, and within days, I was right back at Chick-fil-A.

 
That panicky feeling of fear had dissolved, right along with my motivation.
 
That same cycle accounts for what I’ve been seeing and hearing in the prepping/survival industry over the past few months. Owners of businesses have told me that their revenues are way down. Big-time bloggers are posting ads for their blogs all over the internet, and the headlines on some sites have become more and more hysterical.
 
“Buy your survival pack from us because Obama is setting up 30,000 guillotines in the front yard of the White House”
 
That sort of thing.
 
Well, the backstory to all that is just that fear has a shelf life and the number of scared-silly people out there who are buying freeze dried food has diminished, at least for now. As with the tale of the dieter, fear only propels us along for a limited time until it fizzles out and with it goes our motivation to stock up on food and all the other prepping activities that go along with it.
 
So, why did I finally lose those 45 pounds if the fear that started the whole thing died out?
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Those pounds were lost because my rational mind was convinced that it was important. I saw what the consequences might be if I didn’t get healthier, and by the time the initial fear was gone, I’d already established good, sane habits that I could live with, long term.
 
Prepping-wise, here are a few of the reasons my family has stayed on track as preppers, in spite of the Survival-Blog-induced wave of panic that started it all:
 
  1. Knowing what basic, simple things need to be done and doing them little by little, like having emergency kits packed and enough extra food to last a month or two.
  2. Not over-spending on preps. Going broke from buying a room full of food, or an arsenal of firearms or ammo, or a single-wide trailer up in Idaho is going to cause more stress on your family than it’s worth, frankly. You can do all those things if you want, but take some time and do it when it’s affordable.
  3. Having a list of what I really need and keeping those in mind when I’m out yard-sale-ing or hitting the grocery store.
  4. Maintaining my normal life and doing the prepping alongside it.
  5. Saying, “No, thanks!” to the high-pitched fear-mongering out there. Striking an emotional balance in all of this is key.

No one can continue month after month, year after year, with their heart pounding and adrenaline pumping, scared of their own shadow. Sooner rather than later, they’ll pay a price with their own health and sanity. Maybe even their marriage.

 
If you’ve slowed down on prepping and have maybe even wondered if it was smart in the first place, chances are that what you’ve put into place are just common sense strategies and supplies that will stand the test of time because yes, sometimes bad things do happen to very good people, and a crisis could be coming to our country far worse than we’ve experienced so far.
 

So, hang in there! If you need to take some time away from the prepping and survival mindset in order to get the rest of your life in order, then do so. This is a journey, not a one-stop destination, and your sanity, relationships, and financial well-being are just as important as the stash of Freeze Dry Guy food in the basement!

Lisa Bedford

Lisa Bedford


Lisa Bedford is the author of the wildly-successful website TheSurvivalMom.com, hosts The Survival Mom Radio Network, and is the author of the best-selling preparedness book Survival Mom: How to Prepare Your Family for Everyday Disasters and Worst Case Scenarios
 
Check out Lisa’s website here.

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