Since its inception in 1966, the Super Bowl has served as the featured event on the National Football League (NFL) calendar. It has also become a national holiday of sorts, annually attracting a mammoth television audience that makes it the biggest event on the sports marketing calendar as well.
At Nationwide, one of the world’s largest insurance and financial services companies, many of those sports marketing responsibilities fall to Jim McCoy, Wittenberg class of 1998. The Columbus, Ohio-based company’s associate vice president for sports marketing, McCoy has more than 20 years of experience in the industry, including the last 17 years helping to build Nationwide’s brand through sports partnerships.
McCoy has negotiated and managed sponsorships for Nationwide in golf, baseball, NASCAR, soccer, the NFL, and numerous talent partnerships, including Peyton Manning, Danica Patrick, and Dale Earnhardt, Jr. The NFL partnership includes Nationwide’s involvement as the presenting sponsor of the Walter Payton NFL Man of the Year (WPMOY) Award, which honors NFL players for their efforts on and off the field.
“I have represented Nationwide at the Super Bowl each of the last eight seasons to execute our WPMOY activation program and Super Bowl guest experiences for our top insurance producers,” McCoy said. The bottom dollar isn’t just how little money you can super viagra active spend, it’s how much you could be saving. But, with the help of generic Tadalis men are able to make their wife reach orgasms.Old men were not able to afford some of the expensive erectile dysfunction drugs like lowest price tadalafil . He said he didn’t know it well, which I found viagra viagra sildenafil hard to believe because I had seen him kick a wall harder than a donkey kicks a pervert. And sex ability are naturally growing weak as viagra for sale india years gone by. “My duties during the week include working with our WPMOY nominees for in-person appearances, Media Row interviews, and the overall accountability for Nationwide’s brand integration into NFL Honors Awards program, and our pregame moment for the WPMOY winner on Super Bowl Sunday.”
This year, McCoy’s Super Bowl week in Los Angeles includes a speaking appearance for Brand Innovators Sports Marketing Upfronts, which offers content daily February 8-10. McCoy is a featured panelist in a session scheduled for 1:20 p.m. EST Wednesday, February 9.